Middle East Coatings Show

THE LARGEST GATHERING FOR THE COATINGS INDUSTRY IN THE MENA REGION

The Middle East Coatings Show returns from 14-16 April 2026 at the Dubai Exhibition Centre (North Halls) in Expo City Dubai. With over 30 years of industry presence, it remains the only event in the Middle East and North Africa dedicated to the coatings industry and the largest gathering for professionals looking to connect, source products and explore the latest industry developments.

Over three days, the event provides a focused platform for business, networking and product discovery. Hosted in a modern venue designed to maximise visibility and growth, it brings together manufacturers, raw material suppliers, distributors, buyers and technical experts to meet, share insights and build valuable business relationships.

NEW VENUE, NEW OPPORTUNITIES

The Middle East Coatings Show is moving to the North Halls at the Dubai Exhibition Centre, a state-of-the-art venue in Expo City Dubai. Combining modern facilities with seamless metro access and excellent transport links, the venue provides an ideal setting to connect with industry leaders, discover the latest innovations and engage directly with key decision-makers in the coatings industry.

WHY EXHIBIT?

GENERATE QUALITY LEADS

Exhibiting at the Middle East Coatings Show will help you generate more leads than any other conventional method over the course of 3 days. This will help you attract new clients, meet your business objectives quicker and expand your business horizons.

RE-ESTABLISHING OLD CONNECTIONS

Your time at the event gives you the opportunity to meet thousands of stake holders from the Middle East’s coatings industry. These face-to-face meetings will help establish business relationships that can be nurtured into business partnerships.

EXPOSE YOUR BRAND TO A TARGETED AUDIENCE

If one of your objectives is to increase awareness of your brand within the coatings industry in the Middle East, then exhibiting at the Middle East Coatings Show offers you a unique opportunity to do so by placing your brand in front of industry professionals.

ASSESS THE MARKET FOR YOUR NEW PRODUCTS

Seize the opportunity to showcase your newest products to both current and potential customers.

BOOK A STAND

WHY VISIT?

REGISTER YOUR INTEREST TO VISIT

SOURCE GLOBAL PRODUCTS UNDER ONE ROOF

The event offers the opportunity to meet over 200 leading coatings brands from across the globe catering to all sectors of the coatings industry. With the product spread available, you’re sure to find the right raw materials, equipment and technologies for your coatings formulation.

SEE WHAT’S NEW IN THE COATINGS INDUSTRY

Your opportunity to meet key players from the industry and stay up to date with the latest trends, processes and best practices currently being applied. Speak directly with suppliers about material synthesis, analysis and application testing and learn how they are managing regional requirements.

DO BUSINESS AND MEET NEW PARTNERS

Network with like-minded industry professionals from the regions coatings industry and form strategic alliances, exchange ideas and grow your network. We need to come together as a community to reflect and share what we have learnt during these past exceptional months and restart business with a clear vision, new connections and powerful ideas.

ENGAGE WITH EXPERT PRESENTATIONS

During the first two days of the event, all visitors will have free access to 20-minute commercial presentations conducted by our exhibitors. This provides an excellent opportunity to delve into the exhibitor products, engage in discussions and seek information to broaden your knowledge base.

ACTIONS TAKEN BY US, THE ORGANIZERS:

Digital solutions

We have replaced printed event guides with QR codes for attendees to access necessary information.

We offer digital versions of sales & sponsorship brochures for convenient access and to minimise paper waste

Throughout the event, we use digital boards at the Business Presentations Hub for the talks instead of printed agendas, which helps in reducing paper waste.

A lead retrieval app eliminates the need for printed business cards by enabling exhibitors to scan and monitor leads acquired at their stand.

Catering used at the event

Any remaining food is distributed to workers

Usage of thermal badges to avoid plastic pouches

Thermal badges are utilised as an alternative to plastic pouches. These badges come with built-in hooks, eliminating the necessity for plastic pouches. Moreover, users can easily reuse these badges at home for the duration of a three-day event.

Electric vehicles present on the premises

The Dubai World Trade Center venue features electric golf carts and provides employees with electric scooters for convenient transportation within the premises, aligning with DWTC's dedication to lowering carbon emissions.

Reusable shell schemes

We utilise reusable shell schemes to minimise waste from exhibition setups, promoting environmental sustainability. This initiative aids in decreasing carbon emissions and conserving resources by reusing shell scheme materials for multiple events events.

Reusable signage structures

We track how often and to what extent reusable signage structures are utilised at various events organised by different groups. This enables us to quantify the environmental advantages, such as decreased material usage, waste production and carbon emissions.

Build up & breakdown

Electric forklifts are utilised in exhibition halls during setup and dismantling to transport goods for exhibitor stands, ensuring that no combustion-powered vehicles enter the halls.

Sustainable suppliers utilised at the event

We choose to collaborate with sustainable contractors and suppliers that are in line with our company goals, which include:

Dubai World Trade Centre: View DWTC's sustainability initiatives

Projex: View Projex's sustainability statement

DSV: View DSV's sustainability initiatives